Beautiful people are happy people, indeed! There is no doubt in saying that a majority of people want to look beautiful and at their best. And when you look best, you are confident. It wouldn’t be right to deny the fact that beauty and confidence go hand in hand, because people who think are attractive hold their heads high, make eye contact with other people, and always feel good about it. Isn’t that true? There are times when we skipped parties for even a small pimple on the face. Aren’t there? Well, I did!
1. Beauty needs maintenance and care
Nowadays beauty is not only about how one looks, but a lot of science is getting involved in it. The beauty industry is getting influenced by factors such as sustainability, head-to-toe products, a shift towards organic products, and expansion in niche geographies and so on. These aspects are making the beauty industry one of the fastest-growing markets worldwide, with contribution from not only the female consumers but from its counterpart too.
The face isn’t the only point of focus for beauty. People want to just look perfect from head-to-toe. This is driving greater demand for several products for each body part such as neck, hands, body, feet, under-eye, lips, fingers and even nails. The products include body lotions, nail creams, under-eye creams, acne removal, face creams darkness removal around the neck, foot creams, hand scrubs, etc. and the list just goes on and on. Having ready-made and one for all products is no more interesting for the consumers. Everyone is looking for products corresponding to their skin type, hair type, complexion and ethnicity, which is nothing but customization of the beauty products.
Pampering the skin, by nourishing and exfoliating the skin with different oils, moisturizers, and cleansers, has become the basic skincare routine. Exfoliating dead skin cells promote youthful skin. Taking care of the body’s largest organ will significantly impact the health and well-being of a person.
2. Rising interest in organic beauty products
Nowadays, almost everyone is looking for products that are environmentally friendly, natural and clean, and with less or absolutely no harmful chemicals; in short, sustainable beauty products that are renewable. The growing interest for the environment is one of the key contributors for this shift in trend towards natural, organic and sustainable products. Less, to no chemical products, products from natural resources, and earthy materials are the key interests of consumers and manufacturers. Major brands in the industry are also watching for these kinds of products. These brands are trying to add organic ingredients into makeup products such as lipsticks, eyeliners, contours, concealers, face creams, etc. There are different kind of natural ingredients which are being used for the manufacturing of these kinds of products. With the growing number of healthcare concerns related to conventional cosmetics, consumers were obliged to shift to organic cosmetics. These were especially common among the younger generation. Therefore, a rising interest in organic products has been noticed all over the world.
With this kind of demand from consumers, companies are thriving towards recycled and sustainable products. Although the industry cannot always have the best record when it comes to sustainability, with excess and non-recyclable plastic packaging being among the biggest issues, more and more innovations in this field are expected to certainly route to the best.
The Asian region is one of the booming geographies for cosmetic industries. Japan, Singapore, China, and India are the major focus countries that are booming in the beauty industry. The natural ingredients available in these countries and the increasing interest of the population towards cosmetics and beauty have changed the cosmetic industry dynamics in these regions significantly. Dynamic expectations from the Chinese younger consumers are changing the perception of international beauty brands about the Chinese market. The companies in India are focused on the expansion of the products offline to support their presence in the market. The nation’s improved economy, and the increased spending power and disposable income are for sure contributing to the nation’s beauty boom.
One has to remember
The beauty products are to enhance the looks and make the skin glow. It is definitely not to treat or correct one’s look, especially the dark skin tone. We’ve for years had an obsession with fair skin and used beauty products for treating or correcting dark skin color. Not anymore! The beauty products are available for all skin tones and they are all to enhance looks and make one look lot prettier in their own skin tone. Yes, the price is the only issue remaining but a lot of local manufacturers are competing with international brands to provide cost-effective products. The beauty market holds great promise all over the world.
Outer beauty is important but inner beauty is important beyond the looks. For the harmony of body and soul, one should combine both inner beauty and outer beauty.